Brand identity · Dublin + Montevideo
A clear identity. Across every screen.
Your brand should feel like the same business on your website, in an app and in a presentation. We build visual identities with a clear direction and practical rules your team can use.
Discuss your project ↗Start with what makes the business specific
We discuss your audience, offer and the situations where the identity needs to work. Existing materials help us understand what to preserve and what is getting in the way. The result is a design direction connected to the business, before the conversation becomes only about colours or logos.
Build a system around the mark
A usable identity includes more than a logo file. We consider typography, colour relationships, spacing and how the design behaves on light and dark backgrounds. For digital work, that also means readable text and a visual hierarchy that supports the interface rather than competing with it.
Make it usable after handover
We agree the required formats and applications during scoping. Guidelines document how the pieces fit together, with examples relevant to your team. If we are also building your website or app, the identity carries into its design styles so the product and brand develop together.
Before we start
Common questions
Can you work with an existing logo?
Yes. Sometimes a clearer colour system, typography or interface is enough. We review the current identity before recommending a change.
Does branding include a website?
They can be scoped together, but they are separate deliverables. We make that distinction clear in the proposal.
Will our team get files they can use?
We agree file formats, templates and usage guidance around the tools and tasks your team actually works with.
From idea to launch